What are some good email marketing tools for small businesses?

All-in-one platform: offers CRM, Sales, and Marketing tools for a business

Free plan: does not offer a free plan

Integrations: Integrates with many popular apps and services.

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GetResponse:

Start Small: Begin with a simple campaign and gradually experiment with more advanced features.

ActiveCampaign:Pros:Powerful Automation: Has incredibly robust automation capabilities.Segmentation: Very advanced segmentation options.CRM: Includes CRM features to manage your contacts and sales pipeline.Integrations: Integrates with a wide range of other tools.Cons:Learning curve: The platform has a steeper learning curve due to its extensive features.Pricing: Can be expensive, especially for the higher-tier plans.

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GoHighLevel:

Cons:

Pros:

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All-in-one platform: similar to GetResponse with email marketing, SMS marketing, chat, and CRM capabilities.

Interface: Can feel less intuitive than Mailchimp.

Top-Rated Email Marketing Tools for Small Businesses

Hi everybody! I have been looking at posts on narcs and narc abuse on here and if has really helped me out a lot. I am currently struggling with my situation and need some advice/support. I met a narc last year, everything seemed to good to be true. Love bombing, always texting calling and taking me on dates. Everything changed when someone warned me about him out in public in front of him and who he is. This caused a conflict with us and the love bombing seized. he would tell me that everything is okay and i can come and talk. He would set a time limit on me and kick me out after that. he would then text me like everything was fine and we hung out again and after that he completely ghosted me for one week. He came back and texted me a week later laughing about the ghosting and acting like nothing had happened. he continued to text me ( not like in the beginning) make plans with me, then on the day of the plans he would just ghost me. One day he would act interested the next silence. i contacted him a month later and he acted like nothing happened. He was on a vacation and sent me a picture of another woman ( someone he allegedly met on the trip) to strike a reaction but i never gave him one. After the trip he came to my place and was extremely rude, accusing me of going on dates with a bunch of men. The next day he accused me of being an alcoholic and that he wanted nothing to do with me but said well maybe we can be "friends" then ghosted me i assumed at this point it was over and i would never hear from him again. He contacted me on the holiday a month later acting like everything was great. We ended up hanging out a month or so later and when we hung out it went well, i thought things were going in the right direction. after we hung out.. silence. I would try to text him and if he replied it would be very short then he just stopped replying. He ghosted me for almost three months. I thought he was done this time and of course he popped up again like nothing happened. At this point i was getting sick of if so i questioned him as to why he dissapeared and always does this. Of course he had some sob story about a injury and family member dying of cancer. I felt pity for him and he gave me an apology.. so i took him back stupidly. things seemed to be going smooth for a couple months, of course until his family member died and his injury got better he never contacted me and was distant. Menawhile, i was there for him during the difficult time for him. He lied to me about the funeral and never wanted to chat. I was chasing him and he would always claim nothing was wrong but when i said i thought he used me when he was down he could not handle it and would always tell me he didnt care and to go away. I would get so upset i would try texting him to work it out he would barelt respond and if he did he would not be nice about it. we did hang out a couple times after that, he would ignore me after. One day i was like hey i think you are seeing someone else, and i was like well ixam seeing someone so no problem if you are he said " buy bye good luck with your new guy stop contacting me" i was devastated and tried to get into contact with him for weeks then i just gave up and accepted it was over. He ended up contacting me a month later acting like everything was fine. He wanted to go out and have drinks i told him i would. He and i both seemed to have a great time. He ends up ignoring me again. I kept texting him trying to figure out what was wrong. He kept saying everything was fine and i said ok can we hang out again? He said maybe i was like why? He just kept saying maybe … our last conversation we had… i said what is wrong ? He said nothing is wrong everything is fine. I asked him why he keeps saying maybe. He said " maybe but i dont want to see you right now" i said why? He saix " im just not feeling it, if i wanted to date i would" i said why did you contact me less then a week ago wanting to go out? He said i didnt.. even though he did. So i said should i just move on or what? He said whatever you want to do. So i said that he was really confusing me and asked him if he had anything more to say before i move on? My messages were turning green so i panicked he blocked me and reacted irrationally. I said " omg did you block me? My messages are not going through. Even texted him on my work phone asking what was up. And called him twice ( please dont judge me i know it is pathetic i never was this type of girl before him) so he replied and said " Ok I'll block you now" then immedietly blocked me. He has never blocked me before since I have met him he will just ghost. Is this ths final discard aka " grand finale? Did i just push him too far? this has upset me so much its hard to even function.

Complexity: Due to the wide range of features, this platform has a significant learning curve.

Integrations: Check if the platform integrates with the other tools you use, such as your website platform, CRM, and social media accounts.

Features: Determine what features are essential to your email marketing strategy. Will you need automation, segmentation, A/B testing, landing pages, or e-commerce integration?

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Budget: Start with a platform that offers a free plan or a low-cost option to test the waters. Consider how your costs will scale as your subscriber list grows.

Research and Compare: Evaluate the platforms based on your needs and budget.

How to Get Started:

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Free plan: Offers a generous free plan for up to 2,000 contacts and 10,000 sends per month, making it a great starting point.

Pricing: Can become expensive as your contact list grows, especially if you need more advanced features.

ConvertKit:

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Key Considerations for Small Businesses When Choosing an Email Marketing Tool:

Recommendations:

Define Your Needs: What are your email marketing goals? What features do you need?

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Price: It is more costly than other platforms

.Automation: Offers basic automation features for welcome emails, follow-ups, and more.

Sendinblue (Brevo):

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Price: Can be more expensive than Mailchimp for the same number of subscribers.

Templates: Provides a wide range of pre-designed templates to help you create visually appealing emails

Customer support: some users have reported issues with customer support.

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Pros:

Good deliverability: Known for good deliverability rates.

Deliverability: generally have good email deliverability rates.

Automation: More advanced automation features than Mailchimp, including a visual workflow builder.

Pros:

Transactional emails: Excellent for sending transactional emails (order confirmations, password resets) alongside marketing emails.

Try Free Trials/Plans: Sign up for free trials or free plans to test the platforms firsthand.

Ease of Use: Choose a platform with an intuitive interface, especially if you are not a tech expert. Consider the time investment for learning the platform.

beehiiv:

All-in-one platform: Offers email marketing, autoresponders, landing pages, webinars, and more in one place.

Cons:

Cons:

Automation: Includes automation features to save time and create workflows.

User-friendly: Known for its intuitive interface, making it easy for beginners to create and send emails.

A/B testing: Allows you to test different email versions to optimize your results.

Deliverability: Research the platform's reputation for email deliverability. A good deliverability rate ensures your emails reach your subscribers' inboxes.

Cons:

.Limited advanced features: Compared to some other platforms, the advanced automation and segmentation options might be less robust.

For a wide range of marketing needs and good automation features: GetResponse offers good value and a user-friendly experience.

For beginners and those on a budget: Mailchimp's free plan is a great starting point.

Cons:

User-Friendly: Offers a user-friendly interface.

Mailchimp:

SMS Marketing: Great for SMS marketing.

Interface: The interface can feel a bit clunkier compared to Mailchimp and ConvertKit.

Pros:

Deliverability: Historically, some users have reported deliverability issues, although Mailchimp has made efforts to improve

Pros:

Visual Automation Builder: Intuitive visual automation builder to create complex workflows easily.

For those needing advanced automation: ActiveCampaign offers the most robust automation capabilities, but it has a learning curve.

Affordable: competitive pricing.

Templates: The design options for emails are more limited compared to some other platforms.

Simple Automation: Very easy to use automation features.

Focus on creators: Specifically designed for bloggers, authors, course creators, and other creators.

Limited Functionality: Compared to other platforms, it might have a bit less functionality.

Good deliverability: Known for good deliverability rates.

there are many email marketing platforms available, and the best one for a small business depends on its specific needs and technical expertise. Here's a breakdown of some top-rated options, including considerations for small businesses:

For all in one platform: GoHighlevel is a great option but has a steep learning curve.

For creators and bloggers: ConvertKit is designed with creators in mind and has a good range of features.

Focus on Newsletters: excellent for creating and managing newsletters

Support: Look for a platform that provides good customer support through email, chat, or phone.

Scalability: Consider a platform that can grow with your business as your needs evolve.

Cons:

Segmentation: Powerful segmentation options for targeting your audience.

Affordable pricing: Generally offers competitive pricing, especially for transactional emails.

Pros:

Tagging & Segmentation: Excellent options for segmenting your audience based on their behavior.

Analyze and Optimize: Track your results and make adjustments to improve your email marketing performance.